My overall interest in social media ebbs and flows; I go through spurts of activity, then lose interest for long periods. This is particularly true with Twitter, which I was very into early on, as I was working for a nonprofit and wanted a tool for building donor engagement. I was also personally excited by what I saw as a huge resource for information and discussion. But after the initial rush, I realized what seemed like a bunch of people contributing to the discussion, was really just people re-tweeting the same small group of individuals over and over. It became self-referential and sort of masturbatory. And this didn’t happen only once. I tried it with various topics, switching from food security, say, to children’s literature. Same thing. I started seeing the same tweets over and over. So my interest started to wane, and then along came my son, and I pretty much dropped all social media. (Except Facebook. Where would I post pics of my kid, if not Facebook?)
But now I’m back to using Twitter as my landing pad for the Web. I can log onto Twitter and see where I want to go that day. What articles should I read? What news story should I catch up on? It’s a good way to narrow that vastness of the Web into a manageable reading list. The people and organizations that I follow provide a healthy mix of legitimate news stories, management theory, lifestyle notes, and small doses of pop culture. As Twitter users go, I’m pretty small potatoes. And I’m okay with that.
If you do follow me on Twitter, you may have noticed two recent tweets about articles I found on Medium. I’m not quite sure what to make of this latest offering from the creators of Blogger and Twitter, but I like the idea of a platform for “little stories that make your day better and manifestos that change the world”.
And to bring it back to the craft of management:
When I was teaching, the best class discussions were always around the ethics of an employer viewing an employee’s social media pages, either before hire or while on the job. My take? First, it’s going to happen. Get over it and make sure you keep incriminating pics and tweets off the web. But should you, as a manager, look at the social accounts of potential hires and/or current employees? I don’t know. But my advice in most HR situations is to make sure you’re judging an employee solely on their ability to perform the functions of the job. If you use this as a gut check before Googling your team, it will steer you in the right direction.
Here are the articles I found on Medium: